BRCĒBranding, Marketing
Overview
Constructed a cohesive brandmark from existing logo elements, created an iconographical system for website and marketing, developed supporting brand imagery, expressive typography, and illustration (in tandem to existing illustrations by designer Evelyn Diamond), and designed a wide array of PR and marketing elements for BRCĒ, an athletic shoelace company.
Creation
Project work for BRCĒ began in the spring of 2025 during the company’s early startup phase with elements like the product catalog and brandmark adjustments. Rapid growth led to building out PR packages including packaging, PR cards, apparel (shirts, hoodies, hats, and socks) as well as custom shoelace and packaging designs for partnering sports teams and organizations. The final projects with BRCĒ included web design assets like icon systems, product imagery, and site layout with support from Fulkrum Studios, as well as presentation material and set design for BRCĒ’s appearance on Shark Tank.
Impact
BRCĒ continues to grow following their Shark Tank appearance in March of 2026, securing a deal with two Sharks, and serving as the official lace of some of the world’s most recognizable sports leagues and teams.