Eidos HotelBranding, Marketing
Overview
Developed a brand system including multiple complimentary logomarks, a unique wordmark, handwritten supporting typeface, visual identity, and a range of brand collateral for Eidos Hotel, a concept boutique hotel brand.
Creation
With an emphasis on hand-crafted creation, all of Eidos’ brand elements are fully hand sketched with the exception of the wordmark developed from the basis of Taylor Penton’s typeface, TAY Dreamboat, which remains complimentary to hand-drawn style. A number of elements were inspired by European hospitality brands, with the main branding, stationary, and business card all designed in reference to a large physical collection of European design artifacts gathered throughout personal travels.
Impact
While only a concept, branding and collateral for Eidos Hotel has been included in two open design exhibitions, and one juried exhibition.