Gamma Branding, UX Design
Overview
Developed a brand system, user interface design, and prototype app for Gamma, a concept running app geared towards gamifying the hurdles of aerobic exercise for users of all levels.
Creation
Gamma’s brand and UX design are carefully constructed to be modern and approachable. The typface and enitrely custom suite of icons all exhibit smooth curves, rounded edges, and general continuity to push the brand’s mission of encouraging simple consistency in its users’ exercise habits. However, unlike other athletic apps and brands, Gamma’s color pallete leans on cool tones, synonymous with calm and relaxation to ease less experienced users into the mindset that daily exercise is not a winner-takes-all race, but rather a personal journey to take at your own pace.
Impact
While only a concept, branding and collateral for Gamma has been included in two recent design exhibitions.