Re:kind Branding, Marketing
Overview
Developed a brand system including a main logomark, supported by a number of additional complimentary brand marks, a logo pattern, as well as standard marketing materials for Re:kind, a boutique handcrafted clothing store.
Creation
Re:kind’s main logo system was designed to feel both rustic and elegant. Leaning on the brand’s handcrafted focus, the human figure logo is composed of shapes inspired by elements of dressmaker’s shears. Additionally, each indentifying brand element was designed monotone to be compatible with hand-press ink stamps for authentic creation of clothing tags, packaging, and other brand collateral.
Impact
Re:kind is in early development with plans to open a storefront location in the Chicago suburbs.